Innovation
In the Quest for Innovation, Are Customers an Obstacle?
The Web offers designers and innovators an unprecedented and powerful mechanism to test their ideas. They can mock something up, put it online, and get immediate feedback. The approach may be the ultimate experiment in letting users collectively design products. But experts say... [Read more...]
Initiate
Don’t Be Afraid to Start Innovation
Are you still talking about innovation, but not acting to make it happen? It is striking to look at the large number of companies in which the volume of chatter about being bold and innovative is in stark contrast to the deafening silence of their actual achievements in building... [Read more...]
Evaluate
Creating & Sustaining Innovation
The best way to assess the status quo in creating and sustaining innovation is to do a self guided Innovation Evaluation. The evaluation or audit will have you answer a series of questions and provide you an immediate image of your strength and potential weaknesses in creating... [Read more...]
Improve
Improve Innovation Efforts
Evaluate, improve, deliver… Once the evaluation or audit is done, and it has become clear what strengths and weaknesses there are in the current innovation efforts, it is time to improve the current efforts. No matter whether you are a skilled and experienced innovator or... [Read more...]
Deliver
Deliver Innovation
Once assessed against the 10 imperatives on how to create and sustain innovation and incremental or major improvements have been made or are underway it is time to deliver your next new product or service. Remember to approach innovation in an holistic or “total innovation”... [Read more...]
![]() | Redefining Innovation’s True Reward: Amassing Intellectual Property and Value Creation |
What is the ultimate goal of process-driven innovation? Open a bottle of Coca-Cola - and read its performance reports - to get a true taste of the answer. In 1980,... Read more »
![]() | Business Innovation and the I in Team |
Innovation counselors and organizational consultants alike extol teamwork as the key to shared success. For projects or new initiatives to succeed, it’s said... Read more »
![]() | Do Your Innovation Emperor, Rules & Idea Management Help or Hinder the Process? |
In the pursuit of innovation, many “enlightened” companies try to follow what they believe are established morays and best practices. They install someone... Read more »
![]() | E-FACTOR Radio & Small Biz America Interview |
Listen to Interview with Small Biz America Host David Wolf and Host of e.factor Radio with Robert Brands on Innovation, the importance and Robert’s Rules of... Read more »
![]() | Fostering Creativity with Structure |
Creativity in the form of fresh ideas, whether from executives, salespeople or customers, is an invaluable resource to any organization. But these ideas need guidance... Read more »
![]() | Businessweek Column |
Robert Brands is a featured columnist in Businessweek’s Innovation section. Get information on business process innovation. See Robert Brands’ Column... Read more »
![]() | Join Barbra Alexander & Robert Brands on the next MoneyDots™ |
Join Barbra Alexander & Robert Brands on the next MoneyDots™ Saturday, June 19th at 8:00 AM (PST) on Newstalk KION 1460 AM or live streaming at 1460kion.com Read More →
![]() | Ownership: Are You Taking Responsibility? |
In order to achieve Innovation, a champion within an organization must take Ownership - one of Robert’s Rules of Innovation imperatives. The champion, whether... Read more »
![]() | Gillette, Shaving and the Challenge of Innovation |
Think your company must innovate to stay ahead of the competition? Imagine being a product manager at Gillette. Beset by competitive forces from all sides, whether... Read more »
![]() | Are You Listening? Innovative Companies Hear What Others Tell Them |
Does your company have a customer hotline? Does it have a suggestion box at retail? Does it have a Contact Us link or form on its Website, or a Comments link on... Read more »




